Clever Canines: Dogs Can 'Read' Our Communication Cues An act of communication is ostensive when the communicative agent does not merely intend to convey some information (for example, . considering that both adverts combine a high degree of ostensive communication and a moderate but surprising degree of covert communication, . Mots clés: Sous-entendus dans la communication, Théorie de la pertinence, énoncés rétroactits. Infants' Perseverative Search Errors Are Induced by Pragmatic ... Leprosy, prostitution and the significance of the tip; a relevance ... The Development of Pointing Perception in Infancy: Effects of ... not necessarily hinder the ostensive communication to occur, bearing in mind that the audience are automatically aware of advertisements' aim, the persuasion of the audience to buy a product. Its proper domain is ostensive . 5. a covert interpretation and one overt interpretation which searched for after reaching the covert one". Inferences in advertising : A study of Swedish and Russian TV ... than "ostensive" communication arguing that "covert communication is a response to the inter-related problems which advertisers face in their task of persuading or influencing". Persuade by all means of communication 2. affect behavior, not just attitudes 3. start with customers/prospects and then work backwards to develop effective communication. answer. Becherif & Tanaka (1987: 127) sum up the differences between ostensive and covert communication in the following definitions: (2) Ostensive communication: an overt form of communication on which there is, on the part of the It is only ostensive communication to which the second principle of relevance applies; this is to be distinguished from the inadvertent transmission of information and from various kinds of covert communication which fall short of the fully overt and mutually apparent nature typical of verbal utterances (for discussion see Wilson & Sperber, 1993).